Incentives can keep online shoppers from abandoning their carts – New York News

Marshal Cohen, chief retail analyst at NPD Group, is seen at Roosevelt Field Mall on Nov. 20, 2013. (Credit: Newsday / Audrey C. Tiernan)


Retailers lost more than $4 trillion in potential sales last year from consumers who abandoned items in their online shopping carts, according to Business Insider.

The reasons vary, from cumbersome checkout procedures to costly shipping fees.

While shopping cart abandonment is impossible to eliminate, retailers can take steps to reduce it, and that starts with understanding the reasons…

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