Retailers, brands see green for back-to-school shopping – New York News

Concerns about the environment have them looking for secondhand clothing or fashions made from reused material — but price still rules. Shoppers want quality and style in backpacks, jeans and the like without spending a lot more money.


NEW YORK — For the back-to-school season, many parents and their kids are thinking green.

Concerns about the environment have them looking for secondhand clothing or fashions made from reused material — but price still rules. Shoppers want quality and style in backpacks, jeans and the like without spending a lot more money.

Retailers like H&M, Target and J.C. Penney are coming out with more clothes that use waste from all sorts of sources, like recycled denim or leather, nylon waste, remnants of old garments, or even plastic bottles.

J.C. Penney is delivering three styles of jeans this fall made from 20 percent polyester created from bottles under its Arizona brand, after seeing what it believes to be teen customers searching for “recycled jeans” on its site, the company said. Target started offering fashions made of polyester created from recycled plastic bottles with last year’s launch of its children’s brand Cat & Jack after focus groups of parents and children expressed interest in eco-friendly products.

James Reinhart, CEO and founder of the online used clothing marketplace Thredup, says he’s finding that many of the site’s shoppers aren’t motivated just by price the way they used to be, but also because of environmental concerns.

“If I was deciding between two items, I would pick up something more eco-friendly,” said Ellen Abramson,…

click here to read more.

Categories
New York News
No Comment

Leave a Reply

*

*

RELATED BY