Filming a 9/11 commercial is a sensitive affair.
Anheuser-Busch had to get approvals from members of Congress, former New York City Mayor Rudy Giuliani, and others.
Then came the complex logistics of filming the iconic Clydesdale horses crossing the iconic Brooklyn Bridge, a water crossing snarled with traffic at all hours of day and night.
But all was worth the effort. The result is a touching tribute that has been praised by many since it aired.
The commercial aired only once in 2011 so Anheuser-Busch wouldn’t profit from the tribute.
Another version of the commercial featured the same horses on snow-covered ground. It also aired only once in 2002.
Sixteen Years Later
On Sept. 11, 2017, President Donald Trump and first lady Melania Trump observed the anniversary of the attacks with a moment of silence at the White House.
Workers at the Pentagon in Arlington, Virginia, began the day with the unfurling of the American flag to mark the 16th anniversary of the 9/11 attacks on the United States.
In New York City, Wall Street traders and others held a moment of silence to remember victims, bowing their heads at the toll of a bell.
A ceremony will take place at the 9/11 Memorial in New York City, where mourners gather as they have every year since the attack, for the annual reading of the victims’ names from both the 1993 and 2001 attacks on the World Trade Center.
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