G’day, Guten Tag and bonjour: International travelers are being courted by Long Island tourism officials.
Discover Long Island, the region’s official tourism agency, this month launched a marketing program to target travelers from Australia and Canada in a first-ever alliance with NYC & Company, its sister agency in New York City.
The idea is to present “Long Island as New York City’s beachfront backyard,” said Kristen Jarnagin, president and chief executive. “It seems like a no-brainer — Long Island partnering with New York City — but it’s literally never been done before.”
The agency, which is supported by a hotel tax in Nassau and Suffolk counties, also is hiring public relations firms in Germany and the United Kingdom to put Long Island on the itineraries of travelers from those countries.
Why go international? Foreign travelers account for about 7 percent of visitors to Long Island, according to an October 2016 survey commissioned by Discover Long Island. The majority of visitors — 64 percent — came from New York and other states in the Northeast.
But foreign visitors tend to have longer stays and spend more. For instance, in New York City foreigners accounted for about 20…
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