Almost two years after starting SoBol, the founders of the açaí bowl business learned a critical lesson as they looked to expand and franchise their brand throughout Long Island and beyond.
Co-founders Jason Mazzarone, 32, and Jim Kalomiris, 53, both of Sayville, made the decision to change their brand name from Long Island Super Bowls to SoBol because they found out the NFL has a trademark on the words “Super Bowl.”
“When we franchised the business we were advised that there could be repercussions and that we should change the name before there were any issues,” Mazzarone said. “It was really sad. It was not something we wanted to do.”
But, he said, “we’ve used the new brand and name change to reengage with our customers.”
Bohemia-based SoBol sells açaí (pronounced ah-sah-ee) bowls topped with fresh fruit and homemade granola. Açaí berries are dark-purple fruits, similar to cranberries and blueberries.
“We weren’t trying to copy anything,” Mazzarone said. “Açaí is a super fruit that is super good and we put it in a bowl. Obviously, it rolled off the tongue.”
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